Social Media is Going Somewhere, But Not Away
Tuesday, April 6th, 2010 | posted by: Admin
“Social Media. For many insurance companies and producers, the term conjures confusion and skepticism. For a smaller but growing group, social media spells opportunity-to strengthen their brands, generate leads and retain more of their customers.”These are the opening lines to “Social Media-It Ain’t Goin’ Away” by Tom Wetzel (page 53) in Rough Notes Magazine’s March Issue. This is a great article, which you need to read. Wetzel not only talks about embracing social media, but he gives some practical steps about HOW a business, specifically an insurance business, can do this.
Wetzel says that “agency owners can no longer think of their corporate Web site as an electronic brochure” but as a “chain of shared connections of which social media is a critical part.” And the main way to do this is to jump in on the conversations that are happening on social media sites.
He ends by saying that “social media is not for the hard sell but, rather, for finding hundreds, even thousands, of new prospects, cultivating new and strengthening existing relationships, and building an online brand that can stand head and shoulders above your competitors.”
If you have questions about how to do this, just ask! Send an e-mail to marketing@instrustinsurance.com
