Help Clients by Promoting Your Agency
Wednesday, September 16th, 2009 | posted by: Admin
A recent study by Google and TNS Compete shows that 90% of those shopping for new auto insurance policies cite price as the reason. As an independent agent, this means opportunity to grow your agency. Because of the condition of the economy, many businesses cut back on the marketing and advertising, but if this happens, how will the consumer, who is looking for a new policy, know that your agency is there and ready to help?
One way to keep your agency fresh in customer’s and potential customer’s minds is through a referral program. PostcardMania, a direct mail company that has been working with insurance agents for almost 10 years, suggests starting a referral program to offer a small portion of premium to past clients when they refer a friend or family member. Sending a postcard or other direct mail sparks conversations and initiates word of mouth referrals. Help your satisfied clients remember your agency’s great customer service!
Another way to reach those in your area is through the internet. Social media, such as Facebook Fan pages and Twitter, provide a free opportunity to set up a presence for your agency online. Creating a Facebook Fan page for you agency also allows you to advertise on Facebook, narrowing down your target market to the age, location and gender. Once you have created the ad for the agency Fan page, you pay a fixed amount each time the ad is clicked and once your daily budget is reached, the ad will not show for the rest of the day.
By reaching out and using a minimal amount of resources, you can save clients time and money while promoting your agency.
For direct mail products go to the InsTrust Reward Store to find customizable items. If you want more information on how to market your agency through online resources contact marketing@instrustinsurance.com or call the marketing department toll free at 866-665-2410 ext. 2666.
