The Most Common Mistakes By Agencies
Wednesday, August 26th, 2009 | posted by: Admin
Al Diamond of Agency Consulting Group shares the most common mistakes that agencies make and some practical things agencies can implement to encourage growth in the agency.
The most common mistake made by agencies, Diamond says, is trying to “appeal to nothing but price”. If an agency appeals to price in this economy, there will be “10 people behind you who are willing to offer a lower price than you are.”
Diamond also encourages agencies to expose themselves to more prospects in this economy by being innovative. Diamond points out that many people are under financial pressures and saving on insurance would be a relief. The key is marketing to these customers. InsTrust has built the Rewards Store in order to help agents with their marketing. Agents simply redeem their points for customizable marketing supplies and there is no purchase necessary.
Watch the interview with Al Diamond:
